Cosmetics Business turns up the volume on the beauty brands proving that video didn’t kill the radio star…
Tipped to be worth more than US$1bn globally by 2021, according to the Interactive Advertising Bureau, the podcast industry is growing fast. Apple has even ‘killed’ iTunes by breaking up its audio platform to place a greater emphasis on the conversational medium.
In today’s digital world, countless journalists and celebrities (or anyone who has access to a mixing desk) now has a regular show, yet brands were slow off the mark to join the conversation. But a growing number of beauty brands have realised that podcasts are an excellent way to engage with customers and share messages in an unfiltered editorial-like environment.
Here’s our round-up of the most insightful beauty brand podcasts to listen to on Apple, Spotify, or your favourite platform.
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
