7 motivational beauty branded podcasts to inspire your next campaign

Cosmetics Business turns up the volume on the beauty brands proving that video didn’t kill the radio star…

Tipped to be worth more than US$1bn globally by 2021, according to the Interactive Advertising Bureau, the podcast industry is growing fast. Apple has even ‘killed’ iTunes by breaking up its audio platform to place a greater emphasis on the conversational medium.

In today’s digital world, countless journalists and celebrities (or anyone who has access to a mixing desk) now has a regular show, yet brands were slow off the mark to join the conversation. But a growing number of beauty brands have realised that podcasts are an excellent way to engage with customers and share messages in an unfiltered editorial-like environment.

Here’s our round-up of the most insightful beauty brand podcasts to listen to on Apple, Spotify, or your favourite platform.

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