May marks the launch of The British Association of Dermatolgists’ Sun Awareness campaign and #SunAwarenessWeek, a national-wide programme which offers advice on prevention and detection of cancer, but how is the beauty sector innovating to keep us safe in the sun?
With consumers now viewing health as the new wealth and understanding the link between sun exposure and skin cancer, brands have rushed to develop sun protection products that fit with busy lifestyles and the latest beauty trends to show that sun cream is not only for the beach.
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