7 ways to help your customers get party-ready

The experts share their secrets so your customers can look their best at the office Christmas party, New Year’s Eve and beyond

1. Grown-up hair ribbons

“Party season is the time of year when hair accessories come into their own, but this year I think we will see the look become more understated and chic,” says Kerry Warn, International Creative Consultant at John Frieda.

He adds: “At the A/W17 fashion week shows, the breakout hair accessory was black velvet ribbon.

Emilia Wickstead, Tory Burch, Marchesa and Temperley London all fell for the understated elegance of the humble ribbon – whether it’s looped around the crown, a soft bow around a ponytail, or simply knotted with the ends left to trail loosely down the back, a velvet ribbon is one of the most versatile ways to tap into a key A/W17 trend.

But it is still Christmas time, so why not add a sparkly brooch to the hair and embrace the party season?”

A post shared by John Frieda (@johnfriedauk) on

Party Prep

“The combination of cold temperatures outside, central heating indoors, increased use of heat styling (no one wants to . . .

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