87% of shoppers would like to see more beauty brands develop a waterless product

By Becky Bargh | 30-Mar-2021
Colour Cosmetics Skin Care Marketing

Survey by Cosmetics Business, in partnership with Your Beauty Club, reveals consumers demands from the waterless category

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Almost 90% of shoppers want to see more beauty brands develop a waterless product, according to new findings by Cosmetics Business.

Out of the 42.7% who said they had not bought

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