Limited edition Christmas, Easter and Lunar New Year products are ubiquitous in beauty, but catching up are Eid and Ramadan beauty launches.
Eid – or Eid al-Fitr – is the religious holiday that marks the end of Ramadan in Islamic culture, a month-long dawn-to-dusk fasting, which ends today.
To acknowledge the tradition of breaking fast, Islamic families celebrate with food and drink, but also by giving gifts – a prime opportunity for beauty brands.
And more are trying to connect with Muslim consumers by launching gifting bozes or dedicated Eid and Ramadan skus.
Here, Cosmetics Business has rounded up eight beauty brands that are commemorating the end of the holy month.