8 beauty brands helping victims of Hurricane Harvey

By Lucy Tandon Copp 6-Sep-2017

As the effects of Hurricane Harvey continue to be felt, cosmetics and personal care brands are playing their part in providing much-needed relief

Hurricane Harvey, the largest hurricane to hit the US since 2005, has left a trail of destruction in Texas, Louisiana and the surrounding areas.

Since the end of August, companies from around the world have rallied to provide support for those affected by the category 4 storm, which caused severe flooding and damage to people's homes and communities.

The cosmetics and personal care industry has also stepped forward to offer services and relief to residents, and raise vital funds. Below are eight brands doing just that:

1. Beautyblender

The US beauty tools brand, famous for its egg-shaped sponge applicators, promised to match all sales made on 30 August and donate to the Houston Food Bank.

2. Lime Crime

From now until 12 September, Lime Crime is donating 100% of sales from its Beet It Velvetine lip product to the American Red Cross to help those impacted by Hurricane Harvey. Announcing the news on Instagram, the brand included the hashtag #staystronghouston.

A post shared by Lime Crime (@limecrimemakeup) on

3. Guy & O'Neill

This manufacturer of household cleaning supplies and personal care products, has donated disinfecting wipes, bath wipes and other personal hygiene products to aid Hurricane Harvey relief and recovery. The commercial retail value of the products being sent down was roughly $200,000.

Tom Misgen, President of Guy & O'Neill, said: "Guy & O'Neill is a company that cares, and not just with our own employees and customers, but also nationally.  And the people in Houston need help. An item like a bath wipe can give people a little bit of normalcy back in their lives.  I imagine there are people who have not had the luxury of a shower in a week or so and these products give them the opportunity to hit the reset button.”

4. Winky Lux

Lipstick brand Winky Lux donated 100% of the proceeds made from its Matte Lip Velour in Pippy to the Houston Humane Society, which provides relief to animals in distress and in need of rescuing. The shade was named after CEO Natalie Mackey’s french bulldog Pippy Lou.

5. Drunk Elephant

This skin care brand has published a blog post detailing the efforts it is taking to support the victims of Hurricane Harvey. In the post, founder Tiffany Masterson said that Drunk Elephant would be giving ‘immediately’ to the following five organisations: The United Way, The Salvation Army, The Hurricane Harvey Relief Fund, The Houston Humane Society, the Houston Texans.

6. Procter & Gamble

The Cincinnati-based consumer goods giant is donating personal care kits to those in need including Secret deodorant, Crest toothpaste and Pantene shampoo. It is also providing household cleaning products and offering to do laundry on its Tide Loads of Hope Mobile Laundry Unit.

The unit will collect laundry from 9am-5pm at a Walmart in Texas. Other brands involved in relief effort include: Gillette, Olay, Old Spice, Oral-B and Venus.

7. Sunday Riley

This premium skin care brand, based in Houston, is donating to Hurricane Harvey relief funds through the American Red Cross. In an Instagram post, it wrote: “Luckily, all of our Houston-based team members are safe, and we hope to continue to be so lucky. Our thoughts go out to the rest of the city and state.”

A post shared by Sunday Riley (@sundayriley) on

8. Hand In Hand Soap

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This sustainable fair trade soap brand is encouraging consumers to enter the code HOUSTON at the check-out until 9 September. The brand will donate 25% of these profits to its relief effort with non-profit partner My Neighbor’s Children. The brand also donated bars of soap, food and hygiene supplies to those in need.