Cosmetics Business has partnered with Your Beauty Club to uncover exclusive information about what consumers really think about recycling beauty products
How can you improve consumer attitudes to recycling?
Once an issue for 'tree huggers', recycling has finally gone mainstream with more beauty brands than ever are communicating recycling initiatives.
Not only is a great way to build trust with cosmetics shoppers, but it's an opportunity to push the boundaries of NPD and in-store campaigns.
But how many of your customers are actually putting the plastic revolution into practice?
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