8 reasons to kickstart your beauty recycling initiatives

Published: 23-Nov-2018

Cosmetics Business has partnered with Your Beauty Club to uncover exclusive information about what consumers really think about recycling beauty products

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Once an issue for 'tree huggers', recycling has finally gone mainstream with more beauty brands than ever are communicating recycling initiatives.

Not only is a great way to build trust with cosmetics shoppers, but it's an opportunity to push the boundaries of NPD and in-store campaigns.

But how many of your customers are actually putting the plastic revolution into practice?


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