95.2% of consumers feel more attracted to those who smell good

By Lucy Tandon Copp 31-Mar-2020

Fragrance plays an important role in the shopping habits and perceptions of consumers, as the findings of Cosmetics Business' latest exclusive survey with Your Beauty Club reveals

As personal as it is widely-loved, perfume continues to make a lasting impression on consumers.

With their statement packaging and luxury association, fragrances have long been a favourite when it comes to gifting.

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According to an exclusive survey carried out for Cosmetics Business in association with Your Beauty Club, 93.6% of UK shoppers say they ...

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