95.2% of shoppers want more beauty brands to support mental health charities

Published: 1-Oct-2020
Marketing

A recent Cosmetics Business survey shows that consumers are increasingly aware of the link between beauty and mental health – and want brands to step up to lend their support

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The link between beauty, wellbeing and mental health is something that brands and consumers are becoming more tuned into.

From Dove’s Self-Esteem Project to Look Good Feel Better’s beauty

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AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads

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The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty

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