9 times the beauty industry has broken world records

By Sarah Parsons | Published: 26-Jul-2018
Colour Cosmetics Marketing

As Lancôme sets the Guiness World record for most people match with a foundation shade, Cosmetics Business explores how else beauty brands have broke international records

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More than 1,000 consumers in New York City, US, have helped Lancôme set a beauty industry Guiness World Record.

The L'Oréal-owned brand achieved the title of

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  • Companies:
  • L'Oreal
  • COTY
  • Mary Kay Group
  • Avon Products
  • Henkel
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