AAK Personal Care develops face care rituals for a changing world

AAK Personal Care has developed an Asian-inspired concept of face care rituals

AAK Personal Care has developed an Asian-inspired concept of face care rituals, based on the multi-functional emollient ester Lipex SheaLight. The company will reveal more during a presentation at in-cosmetics Asia in Bangkok.

Cosmetics brands and consumers everywhere are looking to the East for the next big thing, and changing their approach to daily face care. To meet the Asianification trend AAK Personal Care has developed a new concept of face care rituals called Inspirasian. It consists of six steps and formulas featuring the multi-functional emollient ester Lipex SheaLight and other natural based functional ingredients.

AAK Personal Care will hold a presentation during the innovation seminar program at in-cosmetics Asia in Bangkok. The session is called “Asianification or Westification? Sustainable tools for new face care rituals” and is presented by Jarek Tabor, Technical Manager at AAK Personal Care. It takes place on November 5, 12:00-12:30, at the Innovation Seminar Theatre.

Lipex SheaLight is an eco-designed emollient ester for all types of face care formulas and functionality – from cleansing and nourishing, to protecting and correcting. It is well suited to meet Asian demands for lightweight textures, fast absorbing products, bright colours and comfortable use in any climate zone.

Please visit AAK Personal Care at in-cosmetics Asia to learn more about Lipex SheaLight and the new face care rituals. You will find us in stand K10 together with Bronson and Jacobs International Co, Ltd.

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AAK Personal Care (more information, website)