AA Labels has introduced a range of label embellishment options in a move designed to make the luxury market more accessible to beauty start-ups and SMEs.
A £400,000 investment by the Peterborough, UK-based company has enabled it to introduce a range of options for bottle labels such as embossing, hot foil stamping, screen printing, spot UV varnish and laminating finishing.
New GM 330FB, GM DC350 and GM PNT160S machines – two-roll label converter presses and an automatic core cutting machine – were purchased by AA Labels from Grafisk Maskinfabrik in Denmark.
AA Labels’ new services include antibacterial laminate finishes, which are generating increased interest due to the coronavirus pandemic and greater hygiene awareness.
Sohail Sethi, Managing Director and joint-owner of AA Labels, said: “We have identified a growth in demand for label embellishments, but our main aim is to introduce new audiences to the creative possibilities of labelling.
“We want to demystify the process so brands of all sizes, including those with limited budgets, can create high quality labels that appeal to growing consumer demands.
“Brands need to convey the prestige of their products through the packaging and these techniques add a luxurious and eye-catching finishing touch.”
