ASOS emerges as new beauty destination for the 16-30 age group

The fast-fashion retailer has seen triple-digit growth in shoppers buying solely from its Face + Body offering

ASOS is working on NPD for its own-brand due to land in 2019

ASOS, the fast-fashion e-tailer, is building momentum in the beauty industry as millennial and Gen Z consumers increasingly stock up on cosmetics from its Face + Body store.

Now selling 148 beauty brands, including its own-brand, ASOS revealed the number of consumers visiting its website specifically to buy beauty products is rising.

Katrina Fulluck, Senior Buyer – Face + Body, told Cosmetics Business: “We have seen a significant increase in the ASOS fashion consumer translating in to a Face + Body shopper, but have also seen a triple-digit growth in our Face + Body-only shopper in the last . . .

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