Pure Beauty

ASOS launches a new way to pay with Klarna

By Becky Bargh | Published: 17-Dec-2019

The new solution will allow customers to pay off their purchases in three instalments

Online retailer ASOS is building on the success of its partnership with Klarna by offering UK customers a new payment solution.

Following the launch of Klarna’s Pay in 4 in the US, ASOS shoppers in the UK can now pay in three instalments using its Pay in 3 payment system.

The service will allow customers to pay in three month instalments, on an interest and fee-free plan.

The first payment will be made at the point of purchase and the following two can be scheduled with UK customers' monthly payment cycles, 30 and 60 days after purchase.

“At ASOS we want to give our customers the best choice in everything we do, whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery or payment options,” said ASOS’ Brand Director Eve Williams.

“We know these are all important to our customers, and the addition of Klarna Pay in 3 in the UK will help provide the best experience for our customers.”

Klarna has teamed up with a number of beauty retailers including Beauty Bay, Lookfantastic, Revolution Beauty and London Loves Beauty.

Luke Griffiths, Klarna’s General Manager, added: “Our relationship with ASOS is built on a shared commitment to create the best shopping experience possible, by empowering customers with choice and flexibility.

“Following Pay in 4’s success in the US, we’re excited to expand our relationship with ASOS to bring the best fee-free shopping experience to even more fashion lovers across the UK.”

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