A Mediterranean active ingredient for a non-gender eye care beauty

Salt is all around us. Underground and on the earth’s surface from dried-up ancient seas. Some of the salt has even arrived from outer space in meteors. But we cannot forget that our biggest source of salt are our seas and oceans.

Natural sea salt contains the many minerals that our bodies need which they play an important role in the health of our skin, allowing cells to communicate with each other and heal the tissue if needed.

Besides, mineral salts take part in the balancing of fluids. Obtaining a proper fluid balance is essential especially in those delicate areas as for example it is the eye area.

Is in this area where the first visible signs of aging begin to appear. In fact, it is this area the focal point of the face and where the apparition of bags, dark circles and wrinkles, can feature a tired appearance and/or make one look and feel a lot older than she/he really is.

Introducing Meiview, a new bacterial ferment extract to beatify the eye contour area and recover the youthful appearance.

Meview is an exclusive active ingredient derived from an endophyte Bacillus, found in Mallorca (Spain), living in symbiosis with one of the most salt tolerant halophilic plant.

This active ingredient presents a broad-spectrum of eye care efficacy covering dark circles, eye-bags, wrinkles, and also provides a lifting effect of the eyelids.

The mechanism of action is focused on cell to cell adhesion, collagen I increase and the microcirculation fragility improvement.

Moreover, Meiview’s efficacy was proved in a panel of both men and women. End-users will enjoy of a product that helps them to fully explore the disruptive trend; a no gender product.

Featured Companies

Lipotrue (more information, website)