Appetite for beauty has not been hampered by the rise in energy costs or inflation. But even more surprisingly, the premium category is positively peppy. Here, Cosmetics Business takes a closer look at the sector’s success
The rise of more expendable cash has contributed to a spending of higher quality products
Premium is proving to be beauty’s Prince from a Disney fairy tale. Even in the midst of one of the most volatile markets since World War II, with inflation at a 40-year high (at time of writing) and a £700-a-year increase in energy bills for UK customers, spending on cosmetics is up 13%, according to a survey by Barclaycard.
Gone are the days of the ten-step skin care routine adopted during the pandemic as consumers return to their measurably busier lives and opt for simpler beauty routines. This has given rise to more expendable...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business