Holiday festivities have a way of warming the heart and bringing a smile to all who celebrate them. For those in the fragrance industry, this time is also one where we hold our breath, hoping consumers will look to scents as the ideal gifts for themselves and those they love.
As the holiday season approaches, it’s another nail biter. Depending on the country, there can be anywhere from 25%-37% of annual fragrance sales coming in the final weeks of the year if you live in the US, UK, Italy or France. If you live in Spain, the peak selling period extends through into early January. Just a few weeks can make or break the fragrance year.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
