A guide to changing make-up attitudes around Asia

From Shanghai to Tokyo to South Korea, Kanebo Cosmetics investigates what make-up means to different women in East Asia

K-beauty has become a phenomenon across the globe

Beauty brand Kanebo Cosmetics has been finding out how women’s in East Asia lifestyles impact their make-up decisions.

Ideals were found to vary considerably depending on country, with geographic neighbours like capital cities Tokyo and Seoul demonstrating striking differences in the way they use make-up.

Other cities involved in the survey . . .

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