Changes in the world’s economy have made consumers more value-conscious.
To meet their challenging demands, economic formulations with uncompromising performance are generating increased interest.
Also, today’s consumers – more so than ever before – want to keep their skin and hair in a healthy condition. As a consequence, consumers are constantly searching for both efficient and gentle cleansing products.
Such innovative surfactant formulations often present a challenge for the formulator and require very effective thickening agents. Evonik recently launched a superior hydrophilic thickening agent, suitable for thickening challenging systems.
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