A preference for male perfume brands from the 1960s, 80s and 90s has turned out to be a surprise trend for 2018
A scent for nostalgia appears to be captivating men in the UK, as The Perfume Shop revealed sales for retro men’s perfumes have soared by 35% compared to last year.
While many within the beauty industry would argue that niche fragrances are the new norm, it seems like male consumers are increasingly favouring tried and trusted brands rather than newcomers.
According to the A.S. Watson-owned retailer, millennials are driving the craze, along with the . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business