Look at this stuff, isn't it neat? A surge in live action Disney movies has resulted in a myriad of princess-themed beauty launches. Camille Lemoine provides a round-up of the most innovative partnerships
Disney's much-loved princesses have entered the beauty market.
Whether it was Pocahontas running through the trees, or Woody saving the gang in Toy Story, millions of children (and adults) across the world have a soft spot for their favourite Disney character.
And the beauty industry has managed to harness this cultural phenomenon to prove that the classic brand is no longer just for children.
A huge range of Disney personalities have hit the shelves over the years, but in 2017 it's the princesses who are taking all of the crowning glory.
From The Face Shop to Sephora, these beauty brands have created their very own make-up fairy tale.
Following the release of a new adaptation of Beauty and the Beast earlier this year, Belle appears . . .
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