Abbey Clancy joins hair care brand Pro:Voke to launch self-expression campaign

Along with hair expert Lisa Laudat the Pro:Voke Your Colour campaign aims to celebrate hair as a form of personal pride

Hair care brand Pro:Voke has partnered with model and TV personality Abbey Clancy and hair expert Lisa Laudat to launch its new campaign.

The brand’s Pro:Voke Your Colour campaign aims to inspire consumers to view their hair as a form self-expression.

Clancy and Laudat will share their own hair confidence stories and encourage others to do the same.

Clancy, wife of England footballer Peter Crouch, said: “For me, my hair provokes pride. I have always felt proud to be blonde and I am so pleased that I am able to exhibit confidence through hair colour with the girls I work alongside in the modelling industry.”

Laudat added: “Having worked with some of the highest profile blondes over the last 16 years of my career, I am so pleased to be partnering with Pro:Voke, a brand that has made beautiful blonde hair attainable to all women.”

She has worked with high-profile celebrities including Tess Daly, Emma Bunton and Rita Ora.

“Caring for your hair colour in between salon visits is so important, and I’m excited to help educate people on how they can ensure they have a good hair day every day,” Laudat continued.

Pro:Voke is the brand responsible for the Touch of Silver and Liquid Blonde product ranges and has previously partnered with hair expert Larry King.

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