Acqua di Parma brings the Mediterranean to Harvey Nichols

The Italian lifestyle brand will open a pop-up next month to celebrate the La Collezione travel set

Italian lifestyle company Acqua di Parma is to open a mediterranean themed pop-up in Harvey Nichols UK next month.

The Blu Mediterraneo will open from 2-8 June in London to promote the new La Collezione travel set.

Customers will be offered complimentary customisation of the fragrance bottle from an on-site artist with any Blu Mediterraneo purchase.

Luxury gelato brand Snowflake has also created three perfume-inspired flavours for the pop-up: Bergamotto di Calabria, Arancia di Capri and Fico di Amalfi.

All customers who purchase Blu Meditteraneo during the pop-up will also receive a Majolica painted pottery tile scented with their choice of fragrance.

The Mediterraneo La Collezione travel sets (£99) were released earlier this month.

The two sets allow consumers to personalise their scent by layering any three fragrances from the Blu Mediterraneo range.

The Acqua di Parma set includes: Bergamotto, Arancia & Fico.

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