The Italian lifestyle brand will open a pop-up next month to celebrate the La Collezione travel set
Italian lifestyle company Acqua di Parma is to open a mediterranean themed pop-up in Harvey Nichols UK next month.
The Blu Mediterraneo will open from 2-8 June in London to promote the new La Collezione travel set.
Customers will be offered complimentary customisation of the fragrance bottle from an on-site artist with any Blu Mediterraneo purchase.
Luxury gelato brand Snowflake has also created three perfume-inspired flavours for the pop-up: Bergamotto di Calabria, Arancia di Capri and Fico di Amalfi.
All customers who purchase Blu Meditteraneo during the pop-up will also receive a Majolica painted pottery tile scented with their choice of fragrance.
The Mediterraneo La Collezione travel sets (£99) were released earlier this month.
The two sets allow consumers to personalise their scent by layering any three fragrances from the Blu Mediterraneo range.
The Acqua di Parma set includes: Bergamotto, Arancia & Fico.