Acqua di Parma unveils first ever UK Barbiere barber shop in Selfridges

The luxury Italian brand is offering shaving, beard care and a wide range of male grooming services, targeting the sophisticated men of London

Luxury brand Acqua di Parma is bringing the authentic Italian shaving experience to UK men with the opening of its first ever standalone Barbiere barber shop in department store Selfridges.

Opening as part of the Men's Designer Street Fashion Department in Selfridges' flagship store on Oxford Street, London, visitors can enjoy a range of grooming services including . . .

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