The model's own family will appear in the new Colonia Pura fragrance ad
Acqua di Parma’s new campaign for its Colonia Pura fragrance has turned out to be a family affair.
This September will be model and ambassador Will Chalker as the face of the Italian brand's new launch, but he won’t be alone – his wife Chloe Chalker and their son Arthur Chalker will be starring alongside him.
Shot by New York-based fashion photographer Josh Olins, the new ad series focuses on ‘modern masculinity’ and aims to inspire confidence and emotional sensitivity.
The candid-style black and white images focuses on intimate family moments between the trio.
Will Chalker said: “I have known about Acqua di Parma for a long time, it’s a brand you kind of associate with Italy and the sun, elegance and style.”
“It is one of my favourite campaigns, just because I get to shoot with my wife and son.
“It makes it feel more about us just having fun as a family and creating these little moments that, you know, we can capture in photos.”
The collection includes: Colonia Pura EDC (from £66), Colonia Pura Hair & Shower Gel (£30) and Colonia Pura After Shave Balm (£45).