Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
This month, data focuses on ‘anti-cellulite and treatments’ in the UK press between 1 January to 13 August 2013, compared with the same period in 2012. This is termed as a ‘category detail’ within the mymarketmonitor.com data sets and encompasses anti-cellulite products as well as body creams and lotions that can be used to treat the skin for various conditions. The overall results include products ranging from Dr Ceuticals Sculpting Cellulite Treatment to Clarins Body Lift Cellulite Control Cream and Deep Heat skin care.
PR coverage highlights There have been 32 new product launches within the category in the year to date 2013. In terms of anti-cellulite PR coverage, Clarins dominated the editorial pages in 2013, with 21% of total PR coverage, a substantial rise from just 3% last year.
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