Advertising spotlight – Body scrubs, wraps and oils

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month, data focuses on 'body scrubs, wraps and oils' in the UK press between 1 January to 23 September 2013, compared with the same period in 2012.

The overall results include products ranging from Elemis’ Spa At Home Frangipani Monoi Salt Glow to Champney’s Spa Indulgence Mediterranean Bliss Shimmering Body Oil and Darphin’s Nourishing Satin Oil.

PR coverage highlights

There have been 107 new product launches within the category in the year to date 2013, which is down on last year’s figure of 198. . . .

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