Advertising spotlight - aesthetics

Published: 4-Sep-2014 Featured companies: mmi by CARMA
Body Care Skin Care Retail

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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This month’s beauty insight focuses on aesthetics – products that in some way provide a ‘treatment’ for the skin and body. The time period is 1 January to 28 July 2014 compared with the same period 2013. A wide selection of product types fall within this brief, from anti-cellulite treatments to firming lotions, anti-stretch mark or anti-ageing products and even BB creams, primers and toners.

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Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
  • Companies:
  • Beiersdorf
  • L'Oreal
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    New eye creams are answering the top skin care concern for men Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35
  2. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  3. Colgate-Palmolive and P&G lag behind Unilever at cutting back emissions A study by Planet Tracker found some FMCG companies’ emissions were seven times higher than the recommended level
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