Advertising spotlight - aesthetics


Each month scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month’s beauty insight focuses on aesthetics – products that in some way provide a ‘treatment’ for the skin and body. The time period is 1 January to 28 July 2014 compared with the same period 2013. A wide selection of product types fall within this brief, from anti-cellulite treatments to firming lotions, anti-stretch mark or anti-ageing products and even BB creams, primers and toners.


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