Advertising spotlight - aesthetics

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month’s beauty insight focuses on aesthetics – products that in some way provide a ‘treatment’ for the skin and body. The time period is 1 January to 28 July 2014 compared with the same period 2013. A wide selection of product types fall within this brief, from anti-cellulite treatments to firming lotions, anti-stretch mark or anti-ageing products and even BB creams, primers and toners.

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