Advertising spotlight – deodorants

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month the focus is on deodorants, showing coverage in the UK press for the period from January 2014 to May 2014, when compared to this period last year. Included here are all types of deodorant – roll-on, spray and stick – and both male and female products.

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