Aesop has set its sights on a new medium with a partnership with online radio station Worldwide FM.
The Natura & Co-owned brand’s Radiomatique Mixtapes aim o hone in on the ‘transportive power of both scent and sound.’
Radiomatique Mixtapes marks Aesop’s first collaboration with Worldwide FM and will host three broadcasts weekly.
The broadcasts will be presented by indie-electronic artist Shii, Seoul-based DJ and producer Closet Yi and Amsterdam DJ Nedda Sou.
The episodes feature tracks chosen in response to Aesop’s Othertopias range, with each artist curating personal and eclectic mixes featuring different forms and genres, from spoken word poetry to live music.
The Othertopias range is a three-piece offering of Eau de Parfum that boasts a genderless approach to scent.
Inspired by the natural and physical world – namely the boat, the shore, and the wasteland – Aesop's Othertopias collection brings Miraceti, Karst and Erémia into the brand's growing fragrance line-up.
The first episode in the series features Sou who grew up in the Hague in a mixed-race Moroccan household while the second episode features South Korea's Closet Yi.
The hour-long episodes are released weekly via worldwidefm.net.
