Africa ME -Morocco: Bath and Shower 2017

A solid performance from most sub-categories has seen Morocco’s bath and shower market thrive over the past year, as natural-based products continue to shine

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The north African beauty and personal care market my be saturated, but Morocco’s bath and shower products category is continuing to flourish. In 2015, it grew by 8% in 2015, with sales totalling Moroccan Dirham MAD867.5m (US$86.1m) according to Euromonitor International.

The highest growth rate was reached by . . .

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