With its hot climate, increase in women joining the workforce and growing focus on hygiene among millennials, Saudi Arabia’s deodorant market is reaching new heights
Saudi Arabia’s hot and humid desert climate has made it a high-priority higher income market for international deodorant brands.
With temperatures regularly exceeding 45°C in the summer and 30°C in the winter, staying fresh all day is a social necessity. Recent growth in the market, however, has been fuelled by other factors including an increase in employment and consequently, greater attention to hygiene and appearance.
Source: Euromonitor International
According to Euromonitor International, the deodorant market in the kingdom registered a growth of 2% in 2016 compared to 2015, reaching Saudi Arabian Riyals SAR693m (US$184.8m).
“The growth of the deodorant market in Saudi Arabia has been positively influenced by the increasing number of . . .
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