Major brands are now prioritising black middle class consumers as the focus for new innovations. South Africa’s hair care market just got serious
The South African hair care market grew 6% in current value terms in the past year to South African Rand ZAR6.6bn (US$488.4m), according to Euromonitor International, and will register a projected CAGR growth of 1% in constant value terms over the next five years.
The market has shown strong growth in segments including perms, relaxants and hair colourants, says Rubab Shaikh Abdoolla, Cape Town-based Research Analyst at Euromonitor, driven by personal grooming trends and notably younger consumers striving for perfection when posting selfies on social media.
Commenting on findings from the research company’s latest report, which was published at the end of July 2017, Abdoolla says that there was more . . .
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