South Africa’s natural and organic C&T market may be small, but the country’s abundant source of natural ingredients can give brands an advantage
South Africa has more than 30,000 flowering plant species including 10% of the world’s higher altitude species, providing fertile ground for an organic and natural cosmetic and toiletry industry and market.
And this diversity of natural ingredients, combined with a burgeoning middle-income society and increasing numbers of consumers seeking healthier lifestyles, has resulted in growing sales of natural and organic cosmetics in the country.
However, this growth is starting from a low base, according to organic products market research company Ecovia Intelligence (formerly Organic Monitor). “Natural and organic products comprise . . .
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