South Africa has more than 30,000 flowering plant species including 10% of the world’s higher altitude species, providing fertile ground for an organic and natural cosmetic and toiletry industry and market.
And this diversity of natural ingredients, combined with a burgeoning middle-income society and increasing numbers of consumers seeking healthier lifestyles, has resulted in growing sales of natural and organic cosmetics in the country.
However, this growth is starting from a low base, according to organic products market research company Ecovia Intelligence (formerly Organic Monitor). “Natural and organic products comprise