Foreign tourism has declined, and Tunisia’s spa and salon market is having to adapt to the demands of its domestic clientele. By Florence Massena and Elizia Volkmann
The Arab Spring, for all its faults, inconsistencies and disappointments, has delivered the world one thriving open and pluralistic Arab society – Tunisia – where women especially have seized new freedoms and spending power.
This is reflected in spending on spa and salon services in the country. In the year of the 2011 Jasmine Revolution the turnover of the Tunisian spa sector was just US$32.4m, according to Euromonitor International.
It rose to $44.8m in 2016, although the year-on-year rate of growth slowed from 11.8% in 2011 to just 4.8% in 2015-16. Euromonitor comments that the “growth was driven by rising urbanisation as well as more women . . .
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