With its large pool of young consumers, emerging brands and online retailers are thriving in the UAE, while vegan, organic and ethical make-up takes off
The United Arab Emirates (UAE) has long been a fertile ground for colour cosmetics brands thanks to its large young population – its median age is just over 30 – and the presence of image conscious consumers.
Despite the pressure of rising costs and fierce competition among brands, the country’s colour cosmetics market experienced moderate growth in 2017 compared to 2016, increasing by an estimated 4% in value terms to reach Emirati Dirham AED1.1bn ($299.4m), according to market research company Euromonitor International.
Colour cosmetics is now the second biggest category in the UAE’s beauty market after . . .
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