Saudi Arabia’s economy has been going through tough times ever since oil prices started tumbling in late 2014. Only a few market segments have withstood the effects of the latest downturn, but men’s grooming is one of them.
Overall, the male grooming market in the kingdom registered a minor value decline of 0.4% in 2016 compared to 2015, reaching Saudi Arabian SAR2bn (US$533.2m), according to Euromonitor International. The slower growth was mainly attributed to a fall in demand for fragrances.
“Men’s fragrances saw a declining demand in 2016 due to the unstable