Globally, the African beauty market is gaining prominence. According to new market research by Mintel, the African-American hair care market will reach US$774m in 2014
When Lancôme selected Kenyan Oscar winner Lupita Nyong'o as its new ambassadress earlier this year, the company hit on several beauty industry trends: the revival of a more natural beauty, a celebration of bright colours and joie de vivre, and an acknowledgement that women of all shades and colours exist.
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