The over 50s are beginning to rebel against quick fix anti-ageing solutions. What they are looking for are holistic solutions that bring out their inner beauty, says Bryan Urbick
Robin Wood, a film critic, recently posted on Pinterest a photograph of Anna Magnani. She is a woman who, according to him, possesses a remarkably expressive face. And for American audiences at least, she represents what Hollywood consistently fails to produce: reality.
Irene Turner, an interior designer talking on this very same topic, agrees: “The plastic faced women, they scare me. We have become uber-obsessed with youth – so much so that we are willing to tamper with nature and our unique beauty DNA.”
“We have got to stand up and announce to society and the media and to Hollywood: enough! We age. And we are still beautiful,” she adds.
All one needs to do is google ‘beauty products for over 50s’ to get one and a quarter million tips, comments and advice on what products to use and how to use them. There are thoughts on how to disguise, erase, rub out wrinkles and how to lift, plump out, lighten or tone skin. And there are thoughts about how to effectively cancel out any signs of having lived life, how to start back with a blank pallet that might look a bit stretched and, yes, plastic. Start with the face and then the neck gives you away: you end up looking like your face and neck were born in different decades. Get the neck and face right, and then the hands will need to be covered at all times; they never lie about their age.
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