Ageing gracefully: Women over 60 more confident than in their twenties

From Meryl Streep to Diane Keaton, the growing number of celebrities over 60 embracing their age is shaping how consumers feel about their forties and beyond

Getty images

While older women and models have long been kept out of the spotlight in marketing campaigns and beauty editorials, the growing number of celebrities embracing their age is having a knock-on effect on consumers.

New figures from Superdrug suggest that actresses, such as Helen Mirren and Meryl Streep (pictured), are helping women feel confident in their forties and beyond.

The retailer's second #LifePlus report revealed that 80% of women aged 65-69 are more . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business