Albea presents new fragrance concept Blend It

Published: 18-Oct-2018

BLEND IT is a concept created by centdegrés, fragranced by Firmenich, manufactured by MMB and dispensed by Albéa.

It is the result of an artistic and creative fusion between several beauty players whose goal is to highlight innovation in the fragrance industry.

A new fragrance experience to discover new scents, new packaging, new gestures.

An invitation to create a customised perfume through the selection of one main fragrance that represents personality and add-ons to blend it with, that define the various feelings and emotions one feels during the day.

In this creative partnership Albéa provides the pump for the main fragrance, a gold XD11 Panache that dispenses an airy and enveloping mist, and XD11 Maximist, the pump for the add-ons.

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