L’Oréal Professionnel has announced Alexa Chung the British fashion designer, model and writer as its new International Spokesperson.
In her position, Chung will be the face of the brand’s new Parisian Nudes hair colour collection, consisting of 75 shades ranging from soft beiges to intense browns by Majirel, Inoa and Dia.
Later in the year she will front the launch of L’Oréal Professionnel’s expanded Pro Fiber hair repair range.
Three years after its launch the collection will come back into the spotlight in 2018 with its first long-lasting treatment designed to stop hair damage.
L’Oréal Professionnel previously partnered with Chung at the launch of the TV presenter’s first clothing line in London, UK, back in May 2017.
“We are absolutely thrilled to welcome Alexa Chung as our 2018 L’Oréal Professionnel International Spokesperson,” said Marion Brunet, L’Oréal Professional’s International General Manager.
“Alexa Chung truly embodies some of L’Oréal Professionnel’s core values. She is a true trendsetter, always at the forefront of trends.
“Her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, impertinent and free.”
Chung’s accolades include the British Fashion icon prize at the British Fashion Awards for the third consecutive year in 2012.
She was also awarded the Editor’s Choice at the Elle Style Awards back in 2010.
