Palmer’s Cocoa Butter has named actress Alexandra Breckenridge as the face of its latest campaign.
The pregnant This is Us star will promote the maternity-focused range, due to air February 2018, including Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks.
The print and digital ad for the E T Browne-owned brand will explore the changes that happen during pregnancy.
"The storied ad campaigns for our stretch mark range have become a true celebration of the confidence that comes along with the joy of pregnancy and we are thrilled that Alexandra Breckenridge is the latest star to share her journey with us," said Jennifer Leonard, E T Browne Senior Product Manager.
Breckenridge joins actresses Jennifer Love-Hewitt, Emily Procter and Angie Everhart as an ambassador for Palmer’s Cocoa Butter.
Breckenridge, said: "I'm so excited to share my pregnancy experience – and my belly – with the world through this partnership.
“Palmer's has truly enhanced my natural pregnancy glow and have allowed me to feel comfortable and confident."
