Pure Beauty

Amazon announces eight days of Black Friday deals

Published: 19-Nov-2015

Retailer to add a new deal every five minutes

Amazon has announced the details of its Black Friday plan. This year, deals will start on 20 November with new deals added up to every five minutes.

The retailer will list all of its deals on www.amazon.com/blackfriday with ten “Deals of the Day” due to be added on Thanksgiving and Black Friday itself. Consumers will also be invited to take advantage of 150 limited-time lightening deals on sought-after products with Amazon Prime members given 30 minutes early access to these deals.

App users will also be able to keep an eye on upcoming deals by opting to receive notifications ahead of when selected deals go live.

A number of “app only” deals will also be available for mobile customers. Prime members in 20 metro locations will be offered free two-hour delivery on selected deals of the day using the dedicated Prime Now app.

The development comes after last year’s Black Friday shopping event saw sales on the Amazon Mobile Shopping App double in the US. Black Friday 2014 also saw the most rapid growth in mobile shopping.

Black Friday deals will include up to 25% off selected skin care products, including Dove, Olay and other brands and up to $30 off Oral Care including Oral-B electric toothbrushes.

Steve Shure, Vice President of Amazon Consumer Marketing, said: “Customers can truly sit back and relax with their family and friends this holiday season knowing that they will be notified as soon as the products have had their eye on are about to go on sale. Year after year, more and more customers shop for deals on Amazon from the comfort of their own home, and we continue to make that process even more convenient for them. And with App Only Deals, customers will have plenty of options when it comes to scoring great deals from Amazon.”

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