Amazon extends find. fashion range into beauty

By Becky Bargh 23-Jan-2019

The colour cosmetics range will stock products across four make-up categories

Amazon has become the latest retailer to launch its own brand of beauty products.

Superdrug, Topshop, ASOS and Zara are among other retailers that have taken on the challenge.

However, this range is an extension of Amazon’s find. fashion label; the retailer also offers customers four other fashion collections, Truth & Fable, Iris & Lilly, Meraki and, its latest venture, an active wear collection.

Spanning four make-up categories - eyes, lips, face and nails - the new find. line features eyeshadow palettes, mascaras, eyeliners, lip pencils, highlighters, lipsticks, glosses and chip-resistant nail polish.

Each of the products is sold in bundles, from its trio of eyeshadow colours, mascara and liner packs to its liquid lip colour and liner.

Meanwhile, some bundles will be available in Amazon’s Subscribe & Save programme, which will also give customers additional savings on repeat orders.

Currently, the retailer’s find. fashion range stocks dresses, trousers, coats, jackets, shoes, tops and jeans.

The products will also be eligible for free one-day delivery for Prime customers and free returns.

Prices for the beauty line range from £7.89 to £12.59.

Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here