Every country has its own beauty identity. Think of France, and ‘au naturel’ springs to mind, while South Korea conjures images of cutesy yet forward-thinking skin care. But what about America, the land of opportunity?
Even before the rise of digitally driven brands, the US was viewed as an exotic market for UK beauty fans. ‘Do you want anything from Sephora?’ was the equivalent of asking to hand deliver your best friend’s letter to Father Christmas.
But what is it about American beauty
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- Companies:
- Estée Lauder Companies
- Louis Vuitton Moet Hennessy
- COTY
- Mintel International Group
- Kylie Cosmetics
- Milk Makeup
- Glossier
- Brandstand Comms
