Americas – Brazil: Deodorants Market Report 2017

Brazil’s deodorant market took a dive last year due to price cuts and promotions, but as brands introduce new, and multiple benefits, can the market sweat it out?

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It was a less than fragrant year for the Brazilian deodorant market in 2016, with a 9% drop in overall sales value compared with the previous year.

Nevertheless, the market was worth almost $3bn, according to figures from Euromonitor International.

The main reason for the drop, the research organisation says, was . . .

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