It was a less than fragrant year for the Brazilian deodorant market in 2016, with a 9% drop in overall sales value compared with the previous year.
Nevertheless, the market was worth almost $3bn, according to figures from Euromonitor International.
The main reason for the drop, the research organisation says, was
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- Companies:
- L'Oreal
- Euromonitor International
- Natura
- Mintel International Group
- Unilever
- Avon Products
