Americas – US: Deodorants Market Report 2017

With body mists now attracting fragrance consumers, and millennials being targeted by brands, it is no wonder the US deodorant market is looking dynamic

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The $4.5bn US deodorant market performed strongly in 2016, with growth of 5.3% mainly thanks to deodorant sprays, which shot up 12.8% to reach a value of $1.79bn.

The positive result for sprays was driven by . . .

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