With body mists now attracting fragrance consumers, and millennials being targeted by brands, it is no wonder the US deodorant market is looking dynamic
The $4.5bn US deodorant market performed strongly in 2016, with growth of 5.3% mainly thanks to deodorant sprays, which shot up 12.8% to reach a value of $1.79bn.
The positive result for sprays was driven by . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business