Americas - US: Male Grooming Market Report 2017

Published: 16-Mar-2017
Male Grooming

Shaving has boomed online in the US, and the ‘razor war’ is heating up. What are brands doing to win market share in the competitive male grooming market?

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The market for men’s grooming in the US shone in 2016, growing 3.8% to reach a total value of $8.79bn, according to figures provided by Euromonitor International.

Americas - US: Male Grooming Market Report 2017

The fastest growing category was

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  • Companies:
  • Euromonitor International
  • Mintel International Group
  • Unilever
  • Wahl
  • Edgewell
  • The Gents Place
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